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You Will Not Believe is a one-man shop of semi-creative production run by Matthew Latkiewicz.
For all intents and purposes, "creative production" herein = internet based writing and audio work. MORE →

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What You Will Not Believe Is

You Will Not Believe is a collection of writing, audio, and web projects by Matthew Latkiewicz. It is based in Turners Falls, MA, but also spends a heck of a lot of time in San Francisco, CA. CONTACT & MORE →

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This Year's Front-running Tunes

Meanwhile, On The Internet

Not About Wine is a wine tasting with a theme. Each episode, Matthew brings a bottle of wine to guest’s house and asks them to compare the wine to something unrelated to wine.

Not About Wine is not being produced at the moment, but there are plans to resuscitate it's production in the future. Please enjoy the initial 10 episodes.

Monday
Apr252011

Episode 10: Cotes du Rhone and Corey DiMario

Matthew brings a bottle of French wine to Corey DiMario - bass player in Crooked Still (a bluegrass outfit).

WINE CONSUMED

  • Producer: Domaine d'Andezon
  • Vintage: 2005
  • Varietal: Some secret mix of Syrah and Grenache
  • Region: Rhone, France
  • Appelation: Cote du Rhone

TASTING TOPICS

  • Color compared to a Sporting Event
  • Nose compared to a Phobia
  • Taste compared to a Celebrity
  • Body compared to a Vacation You've Had
  • Finish compared to a Job You've Had

Do not worry: Kevin Kline is discussed.

Listen to the Show

Subscribe

In iTunes

Stream it

About Not About Wine

Not About Wine is a non-traditional game-like approach to wine tasting and wine writing. Each episode, Matthew brings a bottle of wine to his guest's house and leads them through a wine tasting. But instead of wine terms, they compare each aspect of the wine to a non-wine topic: Memories from middle school; John Hughes movies; cars you have owned, etc.

Not About Wine Ep 10 - Cotes du Rhone and Corey DiMario

Wednesday
Mar022011

Episode 9: Sonoma Coast Pinot Noir and Rob Baedeker

Matthew drinks a bottle of Box Car 2009 Pinot Noir with Rob Baedeker - comedian, writer and member of sketch group Kasper Hauser.

They compare the wine to:

  • Trouble They've Been In
  • Dining Experiences They've Had
  • Books They've Read
  • Clothes They've Worn
  • A piece of art

About Not About Wine

Not About Wine is a non-traditional game-like approach to wine tasting and wine writing. Each episode, Matthew brings a bottle of wine to his guest's house and leads them through a wine tasting. But instead of wine terms, they compare each aspect of the wine to a non-wine topic: Memories from middle school; John Hughes movies; cars you have owned, etc.

Listen to the Show

Stream it Right Here

Subscribe

In iTunes

Special wine-related treat

The nice folks at Lot18.com are offering a deal to Not About Wine listeners. Lot18 is a service that gives its member exclusive deals on some really great wine. Sort of like a groupon for wine. It's invite only right now, but if you go to lot18.com/invite/notaboutwine you can sign up for free and receive $10 off your first order. I am a member and I can vouch for the wine they are slinging. Great stuff for a good price.

Ep. 9: Sonoma Pinot Noir and Rob Baedeker

Thursday
Feb172011

Episode 8: Spanish Cabernet & Alexander Valley Syrah with Traci, Pete, and Katie

Matthew brings two wines to three people in Florence, MA to play Not About Wine.

Slight change in format for this show. Rather than one over-arching theme, there is one mini-topic for each aspect of the wine.

Wines Conumed

Wine One: Mercedes Eguren

  • Producer: Bodegas Eguren
  • Varietal: 100% Cabernet Sauvignon
  • Region:  Castilla, Spain

Wine Two: Palmeri Van Ness Syrah

  • Producer: Palmeri
  • Varietal: 100% Syrah
  • Region: Alexander Valley

Tasting Topics

  • Color compared Places They Have Lived
  • Nose compared to 80s Cartoon Characters
  • Taste compared to Cars They Have Owned
  • Body compared to their Relatives
  • Finish compared to Concerts They Have Attended

Listen to the Show

Stream it Right Here

Subscribe

In iTunes

Ep. 8: Spanish Cabernet and Alexander Valley Syrah with Traci, Pete and Katie

Monday
Jan242011

Episode 7: Andy T., Gigondas, and Memories from Middle School

Guest and Theme

Matthew brings bottle of Jerome Quiot Gigondas to Andy Toomajian's house in Montague, MA. They compare the wine to Andy's memories from middle school, including: the cool gym teacher, his middle school hippie name, and the famed Shaker Heights teenage hangout, The PT.

Theme

Memories from Middle School

Wine

Winemaker

Jerome Quiot

Region

Gigondas, Rhone, France

Grapes

Red Rhone Blend (a term for a wine consisting of two or more of the traditional 13 Southern Rhone grape varieties; typically, the Grenache, Syrah, Mourvedre or Cinsault grapes)

Listen to the Show

Stream It RIGHT HERE

Or Subscribe

In iTunes

Ep. 7: Andy T., Gigondas, and Memories from Middle School

Tuesday
Nov092010

Play the Not About Wine HOME GAME

Do you like wine and yet find wine speak mystifying and/or deeply troubling? Do you ever take that first sip of wine and think, "I have no idea what I'm tasting" or EVEN DO NOT THINK ABOUT IT AT ALL? Do you ever wish you could be "better" at wine-tasting, but then tire at the very prospect?

WELL THEN the Not About Wine Home Game may be for you!

The Not About Wine Home Game - wine drinking for fun people!

OK LOOK. I am not against more traditional wine tasting -- what with the tasting notes and the pairings and all the scoring and grading. But that stuff never inspires me. Who cares, I thought.

BUT I DIDN'T GIVE UP dear wine-lover. I tried new and novel ways of obsessing about wine and came up with this revolutionary method called Not About Wine. If you have listened to the show, you know that it is wine-tasting with a non-wine theme.

But Not About Wine is not just a show. You too can enjoy theme-based wine-tasting. HOW? With my HOME VERSION.

How You Play

  1. Drink wine. This is simple yet vital to the whole thing.
  2. Print out the wine tasting cards. This is optional, but if you carry some of these around, you are more apt to actually join the tasting.
  3. Choose a theme from those listed on the Not About Wine Forum Page. (Note that top-most themes correspond to whatever theme we're doing on the podcast at that moment.)
  4. Drink wine with your theme! Now, next time you drink wine, take five to ten minutes, and:
    • write down the name of the wine
    • write down when and where you are
    • reflect on the theme while sipping the wine
    • write down the first memory or thought that occurs to you
  5. Share your tasting on the Not About Wine Forum Page, or at the Not About Wine Facebook page. Or fine, you can email it to me. Or jeez! OK! Twitter works too.

Questions? Get in touch.