You Will Not Believe is a one-man shop of semi-creative production run by Matthew Latkiewicz, who is me.
I write about drinking for Grub Street, and wrote about drinking for McSweeney's for a while.
I run a Tour Company that produces fake audio walking tours of real places led by real comedians.
Have I also created a paper notebook product for taking book-reading notes? Like most of you: I have.
Also, I write periodically about creativity and how to get work done.
In other words:
An expert of nothing
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Here is a picture of me writing about booze. I am not a liar:
And here is a picture of vodka in a water bottle package:
